Absent- Convention Blog

Absent- convention Blog      

                 In my previous commercial project it was quite stressful because there was no one helping me throughout the assigment. In this project i will improve the way i've been working and try to change the way i used CAM’s and become more diverse within my work. The work on my previous project , Dunkin’ Commercial wasn’t my best and can very much improve on the work. I will definitely improve the angles and quality along with the flowing of the film.The type of software I used Pinnacle Studios wasn't used to its full potential and would have made my commercial way better. Also it didn’t seem that much with eye contact in perspective it could've had more engaging with the camera.  

    For my music video I’ve chosen the song  is Good As Hell by the new upcoming artist Lizzo. The reasoning behind this song is empowerment of women and showing if someone isn’t appreciating  you just walk away and realize they lost something great. Which is very much great for young women and female children showing you don’t need a man in your life if he’s not appreciating you how he should. Lizzo fall into the genres of soul, pop, hip-hop and contemporary R&B music. This song falls into a self-love anthem which will give the empowerment of women is at the heart of this particular anthem, a fact that deserves not to be erased. The music video is packed with women of color, doing the work of preparing themselves for the world, and then feeling themselves in the most glorious sense.

      In the song Good As Hell ,  by Lizzo it gives a lot of CAM’s and a Great Mise-En-Scene . This song has the typical standards of medium shot , pan , hand held , voice overs , zoom, three shot , and a wide shot.  In most of Lizzo’s music it gives praise to more of darker skinned tone girl or natural hair girls .The Mise-En-Scene in the video is great. The lighting gives and enhances the looks of cast as well as Lizzo .

Dunkin' Commercial

Dunkin' Commercial - Late

 In my commercial I’ve experienced a lot of things in the phases of film-making. From the beginning, of the development of the story to the distribution. My idea essentially was to was to make a commercial about the brand, Dunkin Donuts which had appealed to the millennial audience such as morning shift workers or people who just need a cup of coffee that isn't overpriced .I planned  out the sequence of the story on my storyboard and then began filming the entire project off the angle I was reaching for. In my commercial I was trying to increase the sales of the lattes and munchkins as well as inform the customer on deals and that with the seasonal change comes more flavor and a more variety in the food.

           The beginning of my pre-production  to post-production was very stressful and a learning experience for me. Seeing the whole process of creating a film and edit took a lot of patience and hard  work . In another blog I’ve mentioned how it was difficult for me to edit due to technical difficulties with the computers I was using at the time. Also, adding effects to give the audience the look and engaging content they would want wasn’t as challenging as the shooting. Making sure that each shot was perfect and pleasing.The type of commercial that  was needed to to appeal more to one group than another.

    In my opinion, my whole project was learning experience it has a lot of content and could’ve been way better. I used a lot of pan and medium shot angles throughout my commercial I also had a handheld shot for example, zooming out of the pumpkin . I didn’t use a lot of shot with my tripod even though it gives amortizable shot. I could've used a more variety of CAM's within my commercial to prove my point.

Editing

                                   Editing Blog - Late  

          The  editing of my commercial was quite a story. The day of my scheduled editing I was not even able to do that I had to sit and write a blog about how I didn't get a chance to blog... What a bore. In my commercial editing process the app Pinnacle Studios wasn’t functioning and gave me some terrible technical difficulties.If it wasn't for the software I would've already completed the task but that wasn't the casein this story. Starting approximately 90 mins at a screen trying to figure out how to tie of my three paragraphs  blog on nothing but there's always something in nothing my mother tells me. The editing of my dunkin commercial taught me tricks and obtainable skills that i could use later in life.

        The next class period I began to blog starting with the basics of cropping and getting the correct about of footage on the right amount of time , which was 25 to 30 secs in a commercial on a brand . Particularly, it wasn't what it seemed more skill and work is what it took reaching my back over what I called a work of art. My first commercial which was on a business I  work for currently , Dunkin' Donuts. Once I've placed and aligned my footage i started getting to the real work of it all. I started the moving of audio because i did have a voice over in my commercial because it followed typical standards with the brand. I followed through with most of typical activities in their commercial.

        The most difficult part of my editing was transitions because you could put any but the many issues is did it help improve the flow or your commercial? In my opinion my transitions are different and give a different look for the brand . 

     

Filming Blog

        In process of getting ready to film my commercial I first checked out camera, tripod, and an SD card. To receive this items I must fill out a form placing my name, number and signature as well as  put the quantitative name of the item on the sheet for each I'll be taking. Once I've filled out the sheet correctly I then brought the sheet to where I'll be taking my equipment from and put it in the manila folder and place the folder onto the desk file organizer.My next job was to make sure all my equipment was ready to be used . I first opened the camera bag for the camcorder to make sure it had enough battery and functioned properly. Once I felt like it was okay I then inserted the SD card I checked out into it. Then I had to open and make sure my tripod had all its parts which consist of : the head, leg locks , weight hook, positioning handle, extendable center and its legs. Finally, after finishing that I was then able to step into the field to film.

                  I partook in all the parts of my film including: being the star, director, etc. I set up my Mise-en-Scene in the senior patio . I did bring my own props which was a pumpkin , Dunkin brand products, a peachy colored cloth ,a couple of  food items that would improve the scenery. The reason behind why I used those items to really give off a true Dunkin' Commercial with all costumes and props. I had also had the uniform some Dunkin Donuts employees tend to wear ( brown sweater with logo with a name tag). I then set up up my equipment at my location.First I took out my tripods and put it up and turn on my camera to get ready to start filming. I wanted to get different angles and movement such as : flash pan , zoom in and out , medium shot , high angle, low angle, Bird’s eye , and POV shots. By having a variety of shots and movements would keep my audience I'm aiming for more intrigued with my commercial.

                  When I was shooting my scenes I did them standing and sitting up and I changed my background various times . When I  was speaking, I had a clear and vibrant voiced to appeal to people. As well as hand motions to keep my scenes moving along while I talk.I wanted the camera to film my body from the waist up to follow most of dunkin’ guidelines.

Editing Blog Lesson

                                                        Editing

            In the process of editing, it consists of : dumping the shots on to a computer and the editing of it all. Today in this blog I'll will talk about how you will do this. Starting with dumping the material onto a computer , which is just taking the footage from a camera onto a computer. You may need some additional materials for the process based on the type of computer be using. On a Dell desk top you would take the SD card and also use the SD card reader.When placing the footage onto the computer create a folder for all your footage you'll be taking for the whole project. If there's ever a time where you cannot find you're raw  footage just go onto desktop - private - AVCHD - stream from there.You should be able to find all the type of footage taken on that camera you had imported before.
         When import you raw footage onto the Pinnacle Studio Software  you MUST  have the footage of your video already on the compute to be  able to import onto the software. When importing look for the DCIM IF YOU ARE ON A DELL DESK TOP . When first importing the footage the boxes will light up for you the editor to choose which ones you'll be using for the assignment. Soon after that the footage of your video will be later placed on Track 2. Track 1 is usually for Title of your video and Track 3 is used for audio to convert the audio you would take the link of the track your going to use.Go online to MP3 converter to make the video in an audio so you can use it in Track 3.

        

storyboard

Hi....

       In my Dunkin' Donuts commercial the types of camera angles I'm going to use t give the effect of fall will consist of :
                       -Medium long shot
                       -Eye Level
                       - High angle (shooting downward)
                       -Low angle
                       - POV ( point of view shot)
            I will also be using some type of movement to give a larger effect on my commercial. The stationary right to left , flash pan and zooming in and out ,but the sound would will consist of normal mid-day bird's chirping with the sound of food package opening in or as if someone was eating the product.With my editing I want it to be very much flowing and makes sense for the viewer , but also have very much creative transition to still give off an entertaining effect for my audience.

Planning Blog for Dunkin' Commercial

It’s all things pumpkin at Dunkin’

  In my Dunkin' Donuts commercial I'll be taking about the return of Fall drinks and snacks. The arrival of the new Cinnamon Sugar Pumpkin Latte, pumpkins ice or hot coffees and the new Apple Cider donuts and munchkins as well as Pumpkin donuts, munchkins and muffin.The taste of fall is being full filled  with the seasonal celebration of Fall with Dunkin. Overall, Dunkin has been taking over the seasonal flavors of Fall by adding more pumpkin drinks and snacks than last year. I'll be showing more of an uplifting and promoting type of commercial showing how well these drinks really taste by the help of students within the class tasting a variety of Dunkin' fall drinks while still uplifting Dunkin' products.       

Planning 

       To achieve and create a well organized commercial I will be planning out my whole process of my commercial starting with the props of it.The whole commercial the promoting of Dunkin' Fall Drinks and other merchandise relating to Fall.This will consist of :

- The ice and signature pumpkin drinks
- Variety of the food ( Apple cider munchkins / donuts, pumpkin donuts/ munchkins and muffins)
- Fall Scenery( small pumpkin carvared out)
- Etc.

The filming will be taking place at the senior patio, cafeteria, by building  during mid-day to give off great lighting. Every actor will be wearing more of a causal look as for me, I will be wearing traditional Dunkin uniform. Each day of filming will show a different person tasting a variety of food that will include the fall specialties giving their opinion and for each shot I'll be adding some type of narrative to describe the drink just to add more of a tasteful description.

To be honest of all goes wrong and its raining its taken of the classroom which isn't an problem per say but its not a great and beautiful environment.